Google have integrated AdMob and AdSense and it’s good news all round, as both advertisers looking for new ad slots and app builders looking for extra revenue should be catered for from the off. It’s six months since Google finally acquired mobile advertising platform AdMob, and Google have celebrated the day by announcing that it’s…
Day: 4 November 2010
News
US Mobile advertising to hit $5 billion a year by 2015
US Mobile advertising specialist Smaato is predicting that the US mobile advertising market will hit a $5 billion mobile ad spend. According to Smaato the US is the second largest market globally in terms of mobile advertising spending behind Japan. By the end of 2010 the US mobile advertising market size is expected to be…