More than half (51%) of consumers are more likely to purchase from retailers that have mobile-specific websites according to US marketing business Brand Anywhere The “Supply & Demand of the Mobile Web for Retail” report from Brand Anywhere and Luth Research found that web retailers could increase consumer engagement by 85% simply by adding a…
Day: 9 February 2011
News
Global e-reader sales set to rise to $8.2 Billion by 2014
Analysts Yankee Group are predicting that global e-reader sales revenue will grow from just $1.9 billion in 2010 to $8.2 billion in 2014, while unit sales will rise from just under 11 million in 2010 to nearly 72 million in 2014. The forecast also predicts: Worldwide installed base of e-readers will double each year. The…
News
MMA launches new guidelines for mobile advertising
The MMA (Mobile Marketing Association) has released the fifth edition of its “Mobile Advertising Guidelines.” The technical specification and best practice guide is essential reading for anyone buying mobile adverts or selling mobile advertising and comes with two additional documents for emerging opportunities in mobile marketing: Draft Guidelines for Rich Media and the Universal Mobile…
News
A quarter of downloaded apps are used only once
Bad news if you’re thinking of producing an app that will make you millions, a new survey has found that most downloaded apps are used only once. Localytics studied the thousands of Android, iPhone, iPad, BlackBerry and Windows Phone 7 apps over the last year, and the good news is that users are willing to…