Businesses need to embrace mobile to succeed as the use of applications continues to boom, according to Martin Sorrell, chief executive of WPP. In a speech at Mobile World Congress 2011 Sir Martin Sorrell, CEO of advertising giant WPP, noted that the average Apple user has 60 applications across devices such as the iPhone, iPad…
Day: 21 February 2011
News
Average mobile app usage exceeds 11 hours a month
The fastest way to a smartphone user is via an app or messaging as new research shows smartphone users spend more time with their apps and messaging than they do on calls and web browsing. According to the study, commissioned by, the research arm of the GSMA, mobile apps are responsible for 667 minutes of…