Mobile ad company AdMob has launched a whole series of new tools for their publishing platform to help make the whole advertising process on mobiles and in apps much more efficient. The tools have been beta tested with a select group of AdMob clients and are available now.
New tools include a new Publisher Dashboard, and enhanced reporting interface, a reporting API (which is still in Beta), and
server side controls.
The New Publisher Dashboard allows publishers to view key statistics for their mobile websites and apps from one streamlined location. Users can customise the AdMob interface to see data that is most important to them such as revenue for the day, real-time pending earnings or performance statistics by geography. Improved navigation also makes it easy for a publisher to quickly review key performance metrics for each site or app in their account.
The enhanced reporting UI gives users the ability to customise, view and save reports from the same interface. Publishers can easily save time by saving reports they run on a regular basis. Reports can be saved for either a fixed date range, June 1-30 for instance, or for a dynamic time period such as the previous 7 days. Users can also create reports for different groupings of their sites or apps, for example viewing performance for all Android apps together.
Reporting API (Beta) enables both publishers and advertisers to build their own internal tools and dashboards that incorporate AdMob data. All statistics available through the AdMob interface can be accessed through the Reporting API allowing users to easily evaluate and compare their performance to that of other networks. The Reporting API can be found in the Tools section of their AdMob account.
Server side controls enable developers using the new iPhone, Android and Flash Lite SDKs to dynamically control ads within their applications from their AdMob account. For example, users can easily edit the text and background colour of their ads along with the refresh rate of their applications without the need to submit the changes to their respective app stores. This not only saves time, but also allows developers to test different aspects of their apps and optimize the content based on their findings.