Google have launched an AdMob beta SDK for Windows Phone 7 (WP7) so Windows app developers can get access to revenue and advertisers can exploit the new OS. The new Beta WP7 developers allows developers to integrate advertising into their applications, control where the ads appear, and what types of ads are shown in...
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We normally ignore releases about new mobile advertising platforms, but this one made us sit up and take notice. MoPub – any company name with the word pub in it always gets our attention – is a new US ad serving platform start up created by ex employees of Google and AdMob, and is...
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Google have integrated AdMob and AdSense and it’s good news all round, as both advertisers looking for new ad slots and app builders looking for extra revenue should be catered for from the off. It’s six months since Google finally acquired mobile advertising platform AdMob, and Google have celebrated the day by announcing that...
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US mobile ad spending is to surpass $1 billion next year, but it looks like spending is slowing down. According to a new report from eMarketer, US mobile advertising spending will hit $1 billion in 2011, up from an expected $743 million in 2010, which itself is up by 79% from $416 million in...
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Research from Ovum and speculation from AdMob show Android is catching up fast on the iPhone lead, and Android will overtake the iPhone sometime in 2011, possibly even as early as 2010. Two recent pieces of research from analysts Ovum (see earlier Bmob post) and Android owned ad sales house AdMob show that if...
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Google confirmed on its official blog that the US Federal Trade Commission (FTC) has approved Google’s acquisition of mobile advertising platform AdMob with the Commission vote on closing the investigation standing at a unanimous 5-0. Interestingly, while Google report it as a straight approval, the actual wording from the FTC is not quite so...
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New figures from AdMob’s monthly ad round up http://metrics.admob.com/wp-content/uploads/2010/04/AdMob-Mobile-Metrics-Mar-10.pdf show that the Google Nexus has been a bit of a damp squib when compared to any of it’s sister Android devices, accounting for just 2% of all adverts to Android devices. However at the operating system level Android is making real inroads into Apple’s...
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AdMob’s latest Mobile Metrics Report monthly figures out today show a phenomenal rise in Smartphone usage on the AdMob network in the last year. According to AdMob’s February 2010 figures smartphones now account for around 48 percent of AdMob’s worldwide traffic. That’s up from 35 percent in February 2009. AdMob put the rise down...
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Mobile ad company AdMob has launched a whole series of new tools for their publishing platform to help make the whole advertising process on mobiles and in apps much more efficient. The tools have been beta tested with a select group of AdMob clients and are available now. New tools include a new Publisher...
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30 billion reasons to say mobile
In a recent post on the Nielsen Wire blog the senior VP for Research and insights, Telecom Practice, Roger Entner takes a very good stab at why Google Apple etc are after the mobile marketing market. The reasons are clear to Entner, it’s the – as yet – hugely untapped revenue that exists in...
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