AdMob’s latest Mobile Metrics Report monthly figures out today show a phenomenal rise in Smartphone usage on the AdMob network in the last year.
According to AdMob’s February 2010 figures smartphones now account for around 48 percent of AdMob’s worldwide traffic. That’s up from 35 percent in February 2009. AdMob put the rise down to strong growth of iPhone and Android traffic, fuelled by heavy application usage.
Although the share of feature phone traffic in AdMob’s network declined from 58 percent to 35 percent year-over-year, absolute traffic from feature phones still grew 31 percent. Mobile Internet devices experienced the strongest growth of the three categories, increasing to account for 17 percent of traffic in AdMob’s network in February 2010.
The iPod touch is the top mobile Internet device and is responsible for a vast majority of this traffic; other devices include the Sony PSP and Nintendo DSi.
Highlights from the February 2010 AdMob Mobile Metrics Report include:
- iPhone OS increased its share of smartphone requests from 33 percent in February 2009 to 50 percent in February 2010.
- Symbian’s share of smartphone requests fell from 43 percent in February 2009 to 18 percent in February 2010.
- Android increased its share from two percent in February 2009 to 24 percent in February 2010.
- The top five Android devices worldwide, by traffic, were the Motorola Droid, HTC Dream, HTC Hero, HTC Magic, and the Motorola CLIQ. The Google Nexus One only generated one percent of total Android traffic in February 2010.
- Samsung, Nokia, Sony Ericsson, Motorola, and LG were the top manufacturers of feature phones. Top feature phones from each manufacturer in AdMob’s network were the Samsung SCH R350, Nokia 3110c, Sony Ericsson W200i, Motorola RAZR V3, and LG CU920.
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