A new survey by Google shows that smartphone users are more inclined to click. According to a new Google study, “The Mobile Movement: Understanding Smartphone Users,” released on the Google Mobile ads blog 71% of smartphone users search because of an advert they’ve seen either online or offline; 82% of smartphone users notice mobile ads,…
Google has revealed some interesting stats for mobile video today. According to Johanna Werther, Advertiser Lead PMM, Google Mobile Display Marketing, 75% of YouTube Mobile users say that their mobile is the number one device they use to watch YouTube videos on. Posting on the Google Mobile Ads blog Werther describes usage of m.youtube.com as…
US Mobile advertising specialist Smaato is predicting that the US mobile advertising market will hit a $5 billion mobile ad spend. According to Smaato the US is the second largest market globally in terms of mobile advertising spending behind Japan. By the end of 2010 the US mobile advertising market size is expected to be…
Total UK revenues for mobile content and services, mobile advertising and marketing, will be £407.10 million in 2010, rising to £1.10 billion in 2015, according to a report from mobileSQUARED. The ‘Mobile Market Trends: UK: Usage and Revenue Forecasts to 2015‘ report says revenue growth will primarily be driven by increased mobile advertising spend —…
BuzzCity, the global mobile media advertising company, has compiled it’s advertising results over the last three months to reveal Mobile advertising is looking incredibly healthy. Over the three month period from July – September worldwide mobile advertising is up by 17%, and it’s growing fast. A total of 54 markets – of the 200 Buzzcity…
Millennial Media has updated its software developer kits for Android and iOS (Android SDK 3.6.1, iPhone SDK 4.0.4, iPad SDK 4.0.4and respectively), improving experience and performance and adding support for additional advertising and marketing features such as video interstitials, and tailored ads. Here’s a quick feature run down for each mobile OS: Android SDK 3.6.1…
Nielsen has launched the first update to its Nielsen App Playbook study, and to celebrate they’re sharing some of the data for free. The most recent version of the study has just been released and it is based on an August 2010 survey of more than 4,000 US mobile subscribers who had reported downloading a…
Consumer demand for mobile applications will wear down resistance to in-app mobile ads, propelling the North American market to $2 billion by the end of the year, according to a new report by Parks Associates. The report Monetizing Downloadable Mobile Applications shows North American in-app ad revenue will surpass $860 million in 2014 and paid…
Location-based advertising is still in its infancy, but according to a new study from ABI Research, businesses are primed to spend $1.8 billion (£1.17 billion) on it in 2015 as part of their overall mobile marketing budgets. “It’s still early days and there’s no single ‘right’ approach to location-based advertising,” says practice director Neil Strother.…
Mobile’s are encouraging us all to multitask so says a new Nielsen/Yahoo survey on US surfing, watching and viewing behaviours, but advertising just isn’t stepping up to the mark. We’re multi-tasking a lot, the web is now a multi-channel world, with video, audio and text, links to Twitter, Facebook, etc and we’re all happy to…
According to some new research by US wifi operator JiWire mobile users actually like advertising, and are actively clicking on mobile advertising. JiWire’s research found that advertisements in mobile applications are especially effective. With over half of survey respondents acting on an advertisement in an application in the last 30 days, and 18 percent made…
Mobile ad company AdMob has launched a whole series of new tools for their publishing platform to help make the whole advertising process on mobiles and in apps much more efficient. The tools have been beta tested with a select group of AdMob clients and are available now. New tools include a new Publisher Dashboard,…
We’d so love this to be true. The prediction comes from Google Engineering Vice President Vic Gundotra in a call with some analysts last monday (15th March) and he did not say when he expected the crossover to occur. However if Google think it then it’s probably true. As far as we’re concerned it’s not…
