Millennial Media has updated its software developer kits for Android and iOS (Android SDK 3.6.1, iPhone SDK 4.0.4, iPad SDK 4.0.4and respectively), improving experience and performance and adding support for additional advertising and marketing features such as video interstitials, and tailored ads.
Here’s a quick feature run down for each mobile OS:
Android SDK 3.6.1 features:
- Improved static interstitial experience
- Video interstitials
- Updated overlay experience
- Allows the user to stay engaged in the advertisement while still staying within the application
- Enhanced JavaScript capabilities for advertisers
- Allows the advertiser to tailor the ad experience as they see fit
iPhone SDK 4.0.4 features:
- Video interstitials
- Allows instant video play for advertisers rather than a streaming experience
- Updated overlay experience
- Allows the user to stay engaged in the advertisement while still staying within the application
- Enhanced JavaScript capabilities for advertisers
- Allows the advertiser to tailor the ad experience as they see fit
More details can be found on the Millenial Media developers site
This marks the fourth SDK release for each operating system in the past six months.