US consumers spend their holidays shopping on tablets


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Take a tablet to the beach and go shopping - but not with a Kindle

According to stats from US consumer shopping site dealnews, Americans are hardly ever unplugged – especially during summer holidays. According to dealnews traffic data, Americans shop on average 38% more from their mobile devices on summer holidays with the majority of mobile traffic coming from the iPad.

On Independence Day 2012 dealnews recorded the highest per cent of overall traffic coming from mobile devices compared to any summer holiday in 2011 and 2012. On July 4, 2012 mobile traffic accounted for 22.48% of overall site traffic to dealnews, representing a 43% increase compared to the average mobile traffic percentage of the previous three respective weekdays. The iPad is the preferred mobile shopping device, accounting for 40% of all mobile visits on the holiday compared to 30% and 26% for iPhone and Android devices, respectively.

“Smartphones and tablets are increasingly considered a preferred platform for online shopping for a growing number of people,” said Dan de Grandpre, CEO of dealnews. “Since more people are shopping from their mobile devices now than ever before, it’s imperative that retailers and merchants invest in dedicated mobile sites to improve consumers’ mobile shopping experience.”