Over the three month period from July – September worldwide mobile advertising is up by 17%, and it’s growing fast. A total of 54 markets – of the 200 Buzzcity tracks – delivered monthly traffic exceeding 10 million impressions per month, up from 44 markets in Q2 and 32 markets in Q1.
The UK demonstrated strong growth, with an increase of 25% in Q3, following a very strong Q1, when it displayed the second highest growth of all markets surveyed, at 114%.
Buzzcity’s figures also put paid to any doubt that markets such as India and SE Asia are behind the rest of the World. Both Indonesia and India managed a staggering 3.6+ billion ad impressions. That’s 15 times the number of ad impressions served to the UK.
The top 20 most active countries in Q3 were:
|Ad Banners Served Q3 2010:
BuzzCity Mobile Internet Ad Network
|Rank||Country||Q3 2010||Q3 Growth|
|8||Libyan Arab Jamahiriya||255,180,248||154%|
|18||Korea, Republic of||105,241,661||97%|
Dr. KF Lai, CEO of BuzzCity, said: “No less than 14 countries have witnessed double digit growth in mobile advertising over the last three months, with three markets, Libya, Korea and Kenya, seeing triple digit growth.
“India, Turkey, the United States, Malaysia, South Africa and Mexico have seen three straight quarters of double digit growth. The key countries that stand out as showing strong sustainable growth are India, with an average growth of 79% over the last quarter, Turkey (54%) and the US (49%).”
The Global Mobile Advertising Index tracks activity across BuzzCity’s network including over 2500 publishers across the globe. The findings represent a measure of advertiser demand for mobile internet advertising.
To view the Q3 report in full and all the previous reports go here
Is it us, or does the logo look very similar to the Rizla logo?