UK mobile ad market up by 25% in Q3

BuzzCity, the global mobile media advertising company, has compiled it’s advertising results over the last three months to reveal Mobile advertising is looking incredibly healthy.

Over the three month period from July – September worldwide mobile advertising is up by 17%, and it’s growing fast. A total of 54 markets – of the 200 Buzzcity tracks – delivered monthly traffic exceeding 10 million impressions per month, up from 44 markets in Q2 and 32 markets in Q1.

The UK demonstrated strong growth, with an increase of 25% in Q3, following a very strong Q1, when it displayed the second highest growth of all markets surveyed, at 114%.

Buzzcity’s figures also put paid to any doubt that markets such as India and SE Asia are behind the rest of the World. Both Indonesia and India managed a staggering 3.6+ billion ad impressions. That’s 15 times the number of ad impressions served to the UK.

The top 20 most active countries in Q3 were:

Ad Banners Served Q3 2010:
BuzzCity Mobile Internet Ad Network
Rank Country Q3 2010 Q3 Growth
1 Indonesia 3,685,538,814 -16%
2 India 3,681,308,166 70%
3 United States 976,971,596 30%
4 South Africa 700,490,789 18%
5 Kenya 506,116,064 116%
6 Saudi Arabia 297,305,172 68%
7 Vietnam 293,177,502 8%
8 Libyan Arab Jamahiriya 255,180,248 154%
9 United Kingdom 239,048,780 25%
10 Malaysia 193,599,038 22%
11 Canada 157,398,150 -22%
12 China 145,609,870 130%
13 Mexico 135,747,207 18%
14 Bangladesh 134,419,000 -9%
15 Thailand 128,012,118 31%
16 Australia 113,504,284 44%
17 Nigeria 111,534,669 -27%
18 Korea, Republic of 105,241,661 97%
19 Egypt 100,780,012 -39%
20 Turkey 100,476,860 66%

Dr. KF Lai, CEO of BuzzCity, said: “No less than 14 countries have witnessed double digit growth in mobile advertising over the last three months, with three markets, Libya, Korea and Kenya, seeing triple digit growth.

“India, Turkey, the United States, Malaysia, South Africa and Mexico have seen three straight quarters of double digit growth. The key countries that stand out as showing strong sustainable growth are India, with an average growth of 79% over the last quarter, Turkey (54%) and the US (49%).”

The Global Mobile Advertising Index tracks activity across BuzzCity’s network including over 2500 publishers across the globe. The findings represent a measure of advertiser demand for mobile internet advertising.

To view the Q3 report in full and all the previous reports go here

Is it us, or does the logo look very similar to the Rizla logo?

  3 comments for “UK mobile ad market up by 25% in Q3

  1. Hmmmm….we don’t think it looks anything LIKE our logo, but yuo could just about say the shape was a little like a pack of our rolling papers (also our green in much nicer than theirs).



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