Tag Archive for mobile advertising

Smartphone users swayed by mobile ads

htc smartphone carousel

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A new survey by Google shows that smartphone users are more inclined to click. According to a new Google study, “The Mobile Movement: Understanding Smartphone Users,” released on the Google Mobile ads blog 71% of smartphone users search because of an advert they’ve seen either online or offline; 82% of smartphone users notice mobile ads,…

40% of consumers reach for a mobile when they see an advert


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Research from the Internet Advertising Bureau’s (IAB) mobile department found 40% of consumers agree they often reach for their device when they see an interesting advert. The research also highlighted that mobile media users are actively choosing their mobile as the best way to get content, with 27% of respondents in a week period using…

UK mobile ad market up by 25% in Q3


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BuzzCity, the global mobile media advertising company, has compiled it’s advertising results over the last three months to reveal Mobile advertising is looking incredibly healthy. Over the three month period from July – September worldwide mobile advertising is up by 17%, and it’s growing fast. A total of 54 markets – of the 200 Buzzcity…