New figures from AdMob’s monthly ad round up http://metrics.admob.com/wp-content/uploads/2010/04/AdMob-Mobile-Metrics-Mar-10.pdf show that the Google Nexus has been a bit of a damp squib when compared to any of it’s sister Android devices, accounting for just 2% of all adverts to Android devices. However at the operating system level Android is making real inroads into Apple’s lucrative smartphone market.
March’s AdMob analysis looks at the increasing diversity of the Android ecosystem in the AdMob network which is expanding at an unprecedented rate. In September 2009 the Android market was just two devices, the HTC Dream and HTC Magic, collectively representing 96% of the Android traffic. But just seven months later, 11 devices represented 96% of Android traffic in the AdMob network.
| Handset | % of March 2010 Android Traffic |
| Motorola Droid | 32% |
| HTC Hero | 19% |
| HTC Dream | 11% |
| HTC Magic | 11% |
| Motorola CLIQ | 10% |
| Samsung Moment | 6% |
| Samsung Behold 2 | 2% |
| Google Nexus One | 2% |
| Other | 6% |
As you would expect the top Android devices vary by country. The top three devices in the US were the Motorola Droid, HTC Dream and Motorola CLIQ. In comparison, the top three Android devices in the UK were the HTC Hero, HTC Dream and HTC Magic.
To put this in perspective while the Droid represents 32% of the Android total, it has just 4% of the World handset market for the AdMob network. Apple’s iPhone and iPod Touch take a massive 36.9% of the market. However it is at the number two position on worldwide handsets which is good going considering it was only launched
Interestingly the iPhone figures are down 4.1% down in Feb 2010 on smartphone requests and 3.3% on worldwide handsets requests. So other smartphones are starting to bite into Apple’s cherry, and iPad figures available in next month’s AdMob figures will have yet another bite. Android devices now represent 25% of the smartphone market to Apple’s 46% (down 4% and the second fall in a row), and it looks like Apple are going to have to fight hard to go back to the 51% smartphone market share that it hit in January 2010. Figures are down even more in the UK, in January iPhone had 79% of the smartphone market, it is now down to 70%, with advances coming from Symbian (5%), Android (3%) and RIM (2%)