ABI Research figures show global mobile subscription numbers surpassed 4.35 billion by the end of 2009, with a YoY growth of 10.4%. ABI also predict that a staggering 80% of the world’s population will be using mobile phones by early 2014.
Mobile subscriptions slowed perceptibly in the first half of 2009 as emerging markets took the brunt of the economic slowdown. The rate of adoption slowed, and existing end-users reduced spending on mobile subscriptions. However ABI Research shows that mobile subscription adoption recovered in late 2009, resulting in global cellular penetration topping 66%.
Most industrialized countries pushed through the 100% penetration barrier by the end of the 1990s, with the help of prepaid subscription plans. “There is a very real prospect that within the next five to ten years, mobile subscription penetration will pass through 200% in a number of developed countries,” adds analyst Bhavya Khanna. “USB dongles, embedded modems in netbooks, laptops, tablets and consumer electronics will test the definition of ‘mobile subscriber’. Operators will need to evolve to multiple devices per subscription to retain customers.”
The Asia-Pacific region accounts for a staggering 45% of the global mobile market compared to just 29% ten years ago. The next-largest market is Western Europe (13%) followed by North America (7.2%). In Asia-Pacific, mobile penetration has only reached 52.5% compared to 140% in Western Europe and 93% in North America.
ABI Research figures for mobile Broadband GSM subscriber growth, on an absolute basis, show that GMS is slowly grinding to a halt and according to ABI Research that growth is expected to flatline by mid-2011.
“There is still some mileage in EDGE subscriptions (28%) and GSM voice-only subscriptions (8%) but otherwise GPRS subs are shrinking,” comments vice president of forecasting Jake Saunders, “However 3G and 3.5G subscriptions are ramping up as the ‘need for speed’ encourages end-users to upgrade. At the end of 2009, there were 181 million HSxPA subscriptions. Overall, mobile broadband subscriptions grew to 271 million for a YoY growth rate of 43%.”