According to a new report from research firm Strategy Analytics, global smartphone shipments rose 43% annually to a record 60 million units during Q2 2010.
Research show that the smartphone market is continuing to grow and it now accounts for 19% of total worldwide handset volumes, up from 15% a year earlier. The research firm thinks the main reasons for this huge growth are healthy operator subsidies, vigorous competition between premium-tier vendors and a growing range of lower-cost models.
Looking at individual manufacturers there’s been some movement in the market but not much. Despite ongoing challenges, and a falling share price, Nokia managed to capture 40% market share, while RIM grew sales outside of it’s main US market and held its market share. Apple experienced a mixed quarter – confusingly the Strategy Analytics figures refer to Apple’s Q3 sales, – but as we saw earlier this week this hasn’t affected their revenues or their expected revenues for Q4.
Nokia
Nokia shipped a record 24.0 million smartphones worldwide in Q2 2010, rising 42% from 16.9 million units a year earlier. Despite ongoing challenges, Nokia managed to capture 40% global market share. Smartphones accounted for half of Nokia’s total device revenues worldwide in Q2 2010, up from an estimated 1% in 2000.
RIM
RIM shipped 11.2 million BlackBerry smartphones worldwide during Q2 2010, up 40% from 8.0 million units a year earlier. RIM’s 40% annual growth rate is relatively sluggish. RIM’s smartphone volumes were growing over 2 times faster than the industry average in Q2 2009, but the ratio has slipped to just 1 in the current quarter, due mostly to fierce competition from Apple and Android in its core North American territory. RIM’s global marketshare held steady at 19% in Q2 2010, a level it has maintained since peaking at 20% in Q1 2009.
APPLE
As we know Apple shipped just under 8.4 million iPhones worldwide in Q2 2010, rising 61% from 5.2 million units a year earlier. Apple again grew at an above-average rate, but its marketshare gains are slowing. Apple’s global smartphone marketshare has risen from 2% in Q2 2008 to 13% in Q2 2009 and 14% in Q2 2010.
Q2 2010 Global Smartphone Shipments and Market Share Estimates – Top 3 Vendors Source -Strategy Analytics
| Global Smartphone Vendor Shipments (Millions of Units) | Q1 ’09 | Q2 ’09 | Q3 ’09 | Q4 ’09 | 2009 | Q1 ’10 | Q2 ’10 |
| Nokia | 13.7 | 16.9 | 16.4 | 20.8 | 67.8 | 21.5 | 24.0 |
| RIM | 7.3 | 8.0 | 8.5 | 10.7 | 34.5 | 10.6 | 11.2 |
| Apple | 3.8 | 5.2 | 7.4 | 8.7 | 25.1 | 8.8 | 8.4 |
| Others | 11.1 | 11.4 | 11.1 | 13.7 | 47.3 | 14.5 | 15.9 |
| Total | 35.9 | 41.5 | 43.4 | 53.9 | 174.7 | 55.4 | 59.5 |
| Global Smartphone Vendor Marketshare % | Q1 ’09 | Q2 ’09 | Q3 ’09 | Q4 ’09 | 2009 | Q1 ’10 | Q2 ’10 |
| Nokia | 38.2% | 40.7% | 37.8% | 38.6% | 38.8% | 38.8% | 40.3% |
| RIM | 20.3% | 19.3% | 19.6% | 19.9% | 19.7% | 19.1% | 18.8% |
| Apple | 10.6% | 12.5% | 17.0% | 16.1% | 14.4% | 15.9% | 14.1% |
| Others | 30.9% | 27.5% | 25.6% | 25.4% | 27.1% | 26.2% | 26.7% |
| Total | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% | 100.0% |
| Growth Year-over-Year | Q1 ’09 | Q2 ’09 | Q3 ’09 | Q4 ’09 | 2009 | Q1 ’10 | Q2 ’10 |
| Nokia | -6.2% | 10.5% | 5.8% | 37.7% | 12.1% | 56.9% | 42.0% |
| RIM | 69.8% | 42.9% | 41.7% | 40.8% | 46.8% | 45.2% | 40.0% |
| Apple | 122.9% | 642.9% | 7.2% | 97.7% | 83.1% | 132.2% | 61.5% |
| Others | -13.3% | -18.0% | -14.5% | -0.2% | -11.4% | 30.5% | 39.5% |
| Total | 7.5% | 16.9% | 4.9% | 32.0% | 15.6% | 54.3% | 43.4% |
1 comment for “Smartphone shipments jump 43% to 60m units in Q2 2010”