iPad consumer use survey – 43% use it for more than 10 hours per week

According to a poll by copywriters  Cooper Murphy Webb,  Apple’s iPad is the preferred method of reading newspapers and magazines among consumers already owning the device.Strangely they also found that most users keep the iPad at home. Considering how small and light the iPad is this is a strange finding. Are iPad users scared to take it out? Or is this an indication of the numbers of Wifi owners to 3G owners.

The poll revealed:

43% use the device for more than 10 hours per week

0-2 hours 17%
2-5 hours 16%
5-10 hours 24%
10-20 hours 28%
20+ hours 15%

Consumers most often use the device within their home

Never 27%
Rarely 35%
Sometimes 22%
Mostly 11%
Always 5%

24% use their iPad as their primary entertainment device
iPad 24%
Laptop/Computer 33%
TV 19%
Mobile phone 22%
Other 2%

iPad preferred method of reading newspapers and magazines

iPad 31%
Laptop/Computer 26%
Mobile phone 12%
Print 24%
E-reader 7%

iPad preferred method of reading books

iPad 41%
Laptop/Computer 12%
Mobile phone 4%
Print 36%
E-reader 7%

38% prefer iPad for internet browsing

iPad 38%
Laptop/Computer 55%
Mobile phone 7%

Majority prefer iPad for gaming

iPad 37%
Laptop/Computer 22%
Mobile phone 6%
Games console 35%

The survey is based on a poll of 1034 UK iPad owners who were questioned via a research-administered telephone poll between July 28 2010 to August 10 2010.

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