Research from mobile ad network InMobi shows Nokia accounts for 48% of mobile ad impressions
Nokia (including Symbian) accounts for 47.4% of global* consumer mobile ad impressions in July 2010, according to the first metrics report from mobile ad network InMobi.
Global Manufacturer Share July 2010
| Manufacturer | Impressions | %Share | Change |
| Nokia | 9,661,872,987 | 47.4 | -3.6 |
| Samsung | 2,684,572,790 | 13.2 | 0.1 |
| Sony Ericsson | 2,066,889,824 | 10.1 | -1.5 |
| Apple | 1,656,306,667 | 8.2 | 3.5 |
| Motorola | 887,316,555 | 4.4 | 0.7 |
| LG | 575,823,811 | 2.8 | 0.0 |
| RIM | 569,942,369 | 2.8 | 0.4 |
| Sony | 257,611,499 | 1.3 | 0.2 |
| Palm | 217,650,679 | 1.1 | 1.0 |
| Nexian | 210,391,180 | 1 | -0.3 |
| HTC | 182,435,546 | 0.9 | 0.2 |
| Huawei | 129,165,674 | 0.7 | 0.0 |
OS Share July 2010
| OS | Impressions | % Share | Change |
| Nokia | 5,235,032,493 | 25.7 | 2.2 |
| Symbian | 4,498,708,599 | 22.1 | 1.4 |
| iPhone | 1,656,306,667 | 8.2 | 3.5 |
| Android | 711,233,235 | 3.5 | 1.3 |
| RIM | 569,942,369 | 2.8 | 0.4 |
| WebOS | 216,087,090 | 1.1 | 1.0 |
| Other | 7,330,011,390 | 36.8 | 2.5 |
Nokia’s 9.661 billion impressions is made up of 5.235 billion impressions from Nokia devices (25.7% of the global total), with Symbian devices generating 4.498 billion (22.1%).
Apple’s iPhone comes third in the OS rankings with a market share of 8.2% (1.656 billion impressions), Android is in fourth position with 3.5% from 711 million impressions, with RIM tagging along in fifth position with 2.8% (570 million impressions).
The Apple iPhone is the leading device worldwide with just short of a billion impressions from the iPhone alone (4.9% of the total ad impressions worldwide), and 400 million from the iPod Touch (1.9% of the total ad impressions worldwide).
iPhone results has North America dominating with a 63.6% from the 1.4 billion impressions, with Europe some way behind with 24.3%, and Asia in third place with 11%.
To download the full 111 page report for free go to http://inmobi.com/research/
* NB The figures are a good indication of the market but they’re probably not indicative of the whole world. InMobi has little or no representation in China, South America and the Middle East.
