Total UK revenues for mobile content and services, mobile advertising and marketing, will be £407.10 million in 2010, rising to £1.10 billion in 2015, according to a report from mobileSQUARED. The ‘Mobile Market Trends: UK: Usage and Revenue Forecasts to 2015‘ report says revenue growth will primarily be driven by increased mobile advertising spend —…
Day: 22 October 2010
News
US Mobile ad spending up by 79 percent to $743 million
US mobile ad spending is to surpass $1 billion next year, but it looks like spending is slowing down. According to a new report from eMarketer, US mobile advertising spending will hit $1 billion in 2011, up from an expected $743 million in 2010, which itself is up by 79% from $416 million in 2009.…