Adding video to mcommerce just got easier

Video has always been one of the things to avoid when it comes to mobile, it’s hard to download for the user, and it’s even harder to create multiple different versions of a video for each handset, but a new system spearheaded by Invodo and cloud-based mcommerce business Digby, is set to make things easier for retailers.

Invodo and Digby have partnered together to produce a video mcommerce solution for retailers that works  within mobile-optimised websites and rich apps for Smartphones.

In the US the video is already in use in golfing retailer Golfsmith’s site and in their iPhone app where it’s used in podcasts that answer questions like, “how do I improve my golf swing?”

“Both mobile and video are key sales-driving initiatives for retailers now,” said Matt Corey, chief marketing officer for Golfsmith. “Invodo and Digby have teamed up to provide consumers a rich and complete shopping experience at their desk, on the go, and even out on the golf course.”

“Video brings a product to life in a way that text and images can’t, which drives increased conversion for retailers,” said Craig Wax, CEO of Invodo. “By partnering with Digby, we have implemented a ‘plug-in’ to their mobile commerce platform so our content and video solution is now accessible to all of Digby’s retail customers.”

Golfsmith has additionally reformatted the video for other places aside from their mcommerce site, so as well as using the mobile video on the Golfsmith site, Invodo have also created mobile video content for distribution via additional syndication through social media sites like YouTube and Facebook.

“Our retail customers want to provide a world-class mobile commerce experience for consumers while boosting sales,” said Dave Sikora, President and CEO at Digby. “We have opened up a video API in our mobile commerce platform so that Invodo videos can be placed directly in the retailers’ product pages to support a rich, convenient and personal mobile buying experience.”