The latest JustAsk! Research Study from US business Crowd Science into consumer smartphone behaviour and attitudes reveals that smartphone owners are unable to give up their devices, and are thoroughly addicted to the little blighters, especially iPhone and Blackberry users.
But while they’re addicted they also have some sense of proportion. Most smartphone users (89%) wouldn’t use their phone to break-up with someone, however rather too many would fish out the phone if it fell in the toilet (57%), with the highest rate among iPhone owners, at 65% compared with 49% for BlackBerry owners.
Other findings from the survey were:
- One in five respondents admit to being addicted to their smartphones. Agreement with this sentiment skewed higher among iPhone owners at 26%, compared with 13% of BlackBerry owners.
- Those between the ages of 30 and 49 are heaviest users of smartphone features, while respondents who are 50+ use fewer features (particularly text messaging, games, and social media) and do so less frequently.
- 25% of smartphone owners say they perform local and map-based activities less than once a month, 11% indicate they never do so, and 58% go-local at least once a week.
So what’s the most flushable mobile? and if you won’t chuck someone via a smartphone what would you do?