A Reuters report reveals brokers JPMorgan Securities expect tablets to evolve into a $35 billion market by 2012, eating into the share of PCs, and competition to drive down premium prices.
The brokerage, has increased its forecast for tablet unit shipment and revenue, and sees steep adoption rate and increasing number of available devices driving tablet market growth.
JP Morgan raised its 2011 tablet revenue estimates to $26.1 billion from $24.9 billion and 2012 estimates to $35.2 billion from $34.1 billion.
It expects 2011 unit shipments of 47.9 million, up from its prior view of 46.1 million. For 2012 it sees unit shipments of 79.6 million, up from its prior view of 78.2 million.
The brokerage expects the tablet market to get more crowded in the third and fourth quarters of 2011 and sees premium pricing enjoyed by Apple’s iPad to then diminish.
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