Android the best selling smartphone handset in the US


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comScore’s January US figures from their MobiLens survey shows Android taking the lead among smartphone platforms with 31.2% market share, after two short months in second place.

Of the 234 million Americans ages 13 and older with mobile phone almost 65.8 million (28%) now have a smartphones, that’s up 8% from the preceding three-month period and it is a staggering growth figure, but even more impressive than that is the rise of Android. After just two months of second place Google’s Android devices have now captured the number one ranking among smartphone platforms with a 31.2% market share. RIM ranked second with 30.4% market share, followed by Apple with 24.7%. Microsoft (8.0%) and Palm (3.2%) rounded out the top five.

Top Smartphone Platforms
3 Month Avg. Ending Jan. 2011 vs. 3 Month Avg. Ending Oct. 2010
Total U.S. Smartphone Subscribers Ages 13+
Source: comScore MobiLens
Share (%) of Smartphone Subscribers
Oct-10 Jan-11 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
Google 23.5% 31.2% 7.7
RIM 35.8% 30.4% -5.4
Apple 24.6% 24.7% 0.1
Microsoft 9.7% 8.0% -1.7
Palm 3.9% 3.2% -0.7

Mobile Content Usage

In January, 68.1% of US mobile subscribers used text messaging on their mobile device, while browsers were used by 37.0% of subscribers (up 0.8 percentage points). Subscribers who used downloaded applications comprised 35.3% of the mobile audience, representing an increase of 1.6 percentage points. Accessing of social networking sites or blogs increased 1.1 percentage points, representing 25.3% of mobile subscribers. Playing games represented 23.7% of the mobile audience, while listening to music represented 16.5% (up 1.1 percentage points).

Mobile Content Usage
3 Month Avg. Ending Jan. 2011 vs. 3 Month Avg. Ending Oct. 2010
Total U.S. Mobile Subscribers Ages 13+
Source: comScore MobiLens
Share (%) of Mobile Subscribers
Oct-10 Jan-11 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Sent text message to another phone 68.1% 68.1% 0.0
Used browser 36.2% 37.0% 0.8
Used downloaded apps 33.7% 35.3% 1.6
Accessed social networking site or blog 24.2% 25.3% 1.1
Played Games 23.7% 23.7% 0.0
Listened to music on mobile phone 15.4% 16.5% 1.1

Manufacturing market share

Device manufacturer Samsung ranked as the top manufacturer with 24.9% of U.S. mobile subscribers, up 0.7 percentage points from the three month period ending in October. LG ranked second with 20.8% share, followed by Motorola (16.5%), RIM (8.6%) and Apple (7.0%).

Top Mobile OEMs
3 Month Avg. Ending Jan. 2011 vs. 3 Month Avg. Ending Oct. 2010
Total U.S. Mobile Subscribers Ages 13+
Source: comScore MobiLens
Share (%) of Mobile Subscribers
Oct-10 Jan-11 Point Change
Total Mobile Subscribers 100.0% 100.0% N/A
Samsung 24.2% 24.9% 0.7
LG 21.0% 20.8% -0.2
Motorola 17.7% 16.5% -1.2
RIM 9.3% 8.6% -0.7
Apple 6.4% 7.0% 0.6