comScore’s January US figures from their MobiLens survey shows Android taking the lead among smartphone platforms with 31.2% market share, after two short months in second place.
Of the 234 million Americans ages 13 and older with mobile phone almost 65.8 million (28%) now have a smartphones, that’s up 8% from the preceding three-month period and it is a staggering growth figure, but even more impressive than that is the rise of Android. After just two months of second place Google’s Android devices have now captured the number one ranking among smartphone platforms with a 31.2% market share. RIM ranked second with 30.4% market share, followed by Apple with 24.7%. Microsoft (8.0%) and Palm (3.2%) rounded out the top five.
| Top Smartphone Platforms 3 Month Avg. Ending Jan. 2011 vs. 3 Month Avg. Ending Oct. 2010 Total U.S. Smartphone Subscribers Ages 13+ Source: comScore MobiLens |
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| Share (%) of Smartphone Subscribers | |||
| Oct-10 | Jan-11 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| 23.5% | 31.2% | 7.7 | |
| RIM | 35.8% | 30.4% | -5.4 |
| Apple | 24.6% | 24.7% | 0.1 |
| Microsoft | 9.7% | 8.0% | -1.7 |
| Palm | 3.9% | 3.2% | -0.7 |
Mobile Content Usage
In January, 68.1% of US mobile subscribers used text messaging on their mobile device, while browsers were used by 37.0% of subscribers (up 0.8 percentage points). Subscribers who used downloaded applications comprised 35.3% of the mobile audience, representing an increase of 1.6 percentage points. Accessing of social networking sites or blogs increased 1.1 percentage points, representing 25.3% of mobile subscribers. Playing games represented 23.7% of the mobile audience, while listening to music represented 16.5% (up 1.1 percentage points).
| Mobile Content Usage 3 Month Avg. Ending Jan. 2011 vs. 3 Month Avg. Ending Oct. 2010 Total U.S. Mobile Subscribers Ages 13+ Source: comScore MobiLens |
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| Share (%) of Mobile Subscribers | |||
| Oct-10 | Jan-11 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Sent text message to another phone | 68.1% | 68.1% | 0.0 |
| Used browser | 36.2% | 37.0% | 0.8 |
| Used downloaded apps | 33.7% | 35.3% | 1.6 |
| Accessed social networking site or blog | 24.2% | 25.3% | 1.1 |
| Played Games | 23.7% | 23.7% | 0.0 |
| Listened to music on mobile phone | 15.4% | 16.5% | 1.1 |
Manufacturing market share
Device manufacturer Samsung ranked as the top manufacturer with 24.9% of U.S. mobile subscribers, up 0.7 percentage points from the three month period ending in October. LG ranked second with 20.8% share, followed by Motorola (16.5%), RIM (8.6%) and Apple (7.0%).
| Top Mobile OEMs 3 Month Avg. Ending Jan. 2011 vs. 3 Month Avg. Ending Oct. 2010 Total U.S. Mobile Subscribers Ages 13+ Source: comScore MobiLens |
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| Share (%) of Mobile Subscribers | |||
| Oct-10 | Jan-11 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Samsung | 24.2% | 24.9% | 0.7 |
| LG | 21.0% | 20.8% | -0.2 |
| Motorola | 17.7% | 16.5% | -1.2 |
| RIM | 9.3% | 8.6% | -0.7 |
| Apple | 6.4% | 7.0% | 0.6 |