Day: 22 March 2011

Amazon launches Android Appstore in US

Amazon has launched its own Android Appstore in the US to compete with Google’s Android Market store, and offers an innovative “Test Drive” try-before-you-buy service. Amazon has finally launched its Amazon Appstore for Android, offering consumers in the US the choice of either downloading applications for Android smartphones and tablets on their site or on…

UK mobile advertising grew by 116% in 2010

Mobile advertising spend grew by 116% over the last year to hit £83m According to research carried out by the IAB and accountancy firm PriceWaterhouseCooper (PwC) advertising spend increased by over 100%, and although a 116% increase is a lot, it’s not what we expected considering the growth in smartphone handsets. Search commanded the largest…