Half a billion a year spent on apps in the UK


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More than half a billion is spent by UK consumers via apps

According to a OnePoll survey of 3000 UK consumers conducted for The Bio Agency, UK smartphone users are collectively spending £581 million a year on mobile apps.

The poll found that around one in five smartphone users in the UK bought items via their phone last year, with an average spend of £33.46 per person. Grocery shopping is the most popular sector, with an average mobile spend of £75.69 a month, followed by travel tickets at £56.26 a month.

The survey of 3,000 UK consumers also revealed that 78% cited convenience as the top reason for engaging in mobile commerce.

The BIO Agency’s managing director Peter Veash said: ‘It’s about convenience and simplicity when purchasing. You might not be at the shop or have access to a computer but you do have your phone with you.

‘You can also compare prices easily. You can be in shop A and instantly check the price in shop B.’