Tag: 2011 predictions

Mobile marketing to surpass $1 billion in the US in 2011

Forrester Research has published its annual mobile technology outlook for 2011, and it’s top prediction is for mobile marketing to surpass $1 billion in the US alone. The research outlines Forrester’s top-level projections for the year ahead, and includes a quick look at their predictions from last year. Forrester gave itself a “B+,” saying nearly…