Tag: ATG

18-34 year olds open to mobile as part of cross-channel commerce

Ecommerce business ATG has released a consumer report on cross-channel marketing and there’s some encouraging news for mobile in there, particularly if you’re aiming at a young(ish) audience. ATG asked over a 1000 US consumers how they purchased goods, what part the different channels (mobile, store, mobile etc ) played in those purchases, and how…