Forrester Research has published its annual mobile technology outlook for 2011, and it’s top prediction is for mobile marketing to surpass $1 billion in the US alone. The research outlines Forrester’s top-level projections for the year ahead, and includes a quick look at their predictions from last year. Forrester gave itself a “B+,” saying nearly…
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To Generation Y digital and mobile is the norm
A survey of US technology users and their attitudes to technology has revealed that smartphones and phones are increasingly playing a larger part in their daily lives – no matter what their age. The Forrester study “The State Of Consumers And Technology Benchmark 2010” report is a graphical analysis of Forrester’s North American Consumer Technographics…