Tag: Gomez

Speed kills – the mobile user experience

Lack of speed, kills the mobile user experience, dead. Research has found that the biggest turn off for mobile users is waiting for mobile pages to load. A client once said to us “the mobile web? Isn’t that just the normal web on a small screen?” It’s a scary thought and it’s not an uncommon…

Why the Mobile Web is Disappointing End-Users

Web performance company Gomez has launched a recent survey of 1001 mobile Web users and it should make essential reading for any mobile developer. The survey “Why the Mobile Web is Disappointing End-Users” also revealed how unsatisfactory mobile Web experiences can negatively shape a consumer?s opinion of an organization. The survey found that users have…