Predictions are flying in thick and fast on mobile commerce and Christmas. According to the predictions this year will either be the first year where mobile has made a significant impact on Christmas sales, or it’s likely be the year where mobile starts to make a difference. Either way it’s started a trend. According to…
Tag: IDC Retail Insights
News
Mobile to account for 30% of US Christmas online spend
IDC Retail Insights has released figures claiming that mobile shoppers will account for over 30% of all money spent over Christmas in the US. IDC’s survey revealed that the increase in mobile shopping will be down to the efforts of mobile shopping “warriors” (hyper-connected individuals) and mobile shopping “warrior wannabies” (moderately connected individuals). Between them…