By year-end 2013, location information or profile information from mobile phones will be used to validate 90% of mobile transactions, according to Gartner. Gartner said that the rapid adoption of smartphones is forcing banks, social networks and other e-commerce providers to implement the kinds of fraud detection capabilities that have become mainstream with fixed-line computing.…
Tag: location
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Businesses set to spend £1.17 billion on location based ads by 2015
Location-based advertising is still in its infancy, but according to a new study from ABI Research, businesses are primed to spend $1.8 billion (£1.17 billion) on it in 2015 as part of their overall mobile marketing budgets. “It’s still early days and there’s no single ‘right’ approach to location-based advertising,” says practice director Neil Strother.…