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Tag: Marks & Spencer
News
Marks & Spencer’s mobile grabs the EMMAs
Retailer Marks & Spencer walked away with two awards at the Effective Mobile Marketing Awards (EMMAs) ceremony in London, making it the most awarded business of the night. The high-Street retailer, took the award for Most Effective Mobile Site, created by Mobile Interactive Group (MIG), and for Most Effective Mobile CRM/Enterprise Messaging Campaign, where it…
News
M&S mobile site hits 10 million page impression in five months
Marks & Spencer is the first big retailer to launch a detailed look at their mobile offering – m.marksandspencer.com – and it should be required reading for anyone thinking about going mobile, as the stats are very encouraging. Since the site’s launch back in May the site has delivered some impressive results, outstripping initial targets.…