Total UK revenues for mobile content and services, mobile advertising and marketing, will be £407.10 million in 2010, rising to £1.10 billion in 2015, according to a report from mobileSQUARED. The ‘Mobile Market Trends: UK: Usage and Revenue Forecasts to 2015‘ report says revenue growth will primarily be driven by increased mobile advertising spend —…
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UK Mobile ad market to grow 840% over next five years
The UK mobile advertising market looks set to finally come of age, with total revenues estimated to grow 840% from £27.47 million this year to £258.27 million by 2015, according to the latest data released by mobileSQUARED. In 2010, the mobile banner ad market will be worth £12.96 million, with search worth £9.86 million. However,…
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6.4m iPhones in the UK by the end of 2010
By the end of 2010 one in ten of the UK population will own an iPhone according to MobileSquared. By the end of this year, 6.4 million Britons will own an iPhone, according to new forecasts from research firm MobileSquared. That’s up 195% from the 2.17 million at the end of 2009, and they think…