A new survey by Google shows that smartphone users are more inclined to click. According to a new Google study, “The Mobile Movement: Understanding Smartphone Users,” released on the Google Mobile ads blog 71% of smartphone users search because of an advert they’ve seen either online or offline; 82% of smartphone users notice mobile ads,…
Google will end 2010 with a 59% share of the $877 million US mobile advertising market, according to a new report from IDC. The US mobile-ad market, including search and display ads, has more than doubled since last year, when it reached $368 million in sales. IDC attributes the growth to companies devoting larger slices…
Smartphones – not just iPhones – are encouraging users to download apps if new figures from Nielsen are to be believed, however none of them appear to be using search to find them. A new Nielsen survey shows that as of June 2010, 59% of smartphone owners and nearly 9% of feature phone owners report…
Google’s CEO Eric Schmidt closed this years IFA consumer electronics show in Berlin with some thoughts about search and mobile. It’s a reflection of just how important mobile really is that the head of one of the largest technology businesses in the world takes time to look at mobile and talk about mobile in the…
Mobile Commerce have published a short white paper on mobile search snappily entitled ‘Mobile Search: What are people searching for and how do they search for it’ which shows how mobile search affects search bidding, natural mobile internet and web results and shows how mobile sites can be monetised by adding a search box and…
