Apple has launched its long awaited content subscription service on iTunes. The newly launched iTunes subscription service is available to all publishers of content-based apps on the App Store, including magazines, newspapers, video, music, etc. Subscriptions purchased from within the App Store will be sold using the same App Store billing system that has been…
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Mobile marketing to surpass $1 billion in the US in 2011
Forrester Research has published its annual mobile technology outlook for 2011, and it’s top prediction is for mobile marketing to surpass $1 billion in the US alone. The research outlines Forrester’s top-level projections for the year ahead, and includes a quick look at their predictions from last year. Forrester gave itself a “B+,” saying nearly…