Tag: Usablenet

House of Fraser goes mobile

UK Department store chain House of Fraser entered the e-commerce comparatively recently (2007) but has quickly taken the plunge and launched a mobile site after seeing mobile traffic grow by 660% in the last six months. The new mobile site m.houseoffraser.co.uk has been specifically designed for use on mobile devices, in collaboration with market-leading mobile…

John Lewis launches mobile strategy

Next Monday sees the launch of the never knowingly undersold’s retailer’s first mobile version of their 100,000 product online site. The new mobile site launching on the 11 October will enable customers to buy from the full johnlewis.com assortment as well as locate their local shop. Customers can access the new site from their mobile…

M&S mobile site hits 10 million page impression in five months

Marks & Spencer is the first big retailer to launch a detailed look at their mobile offering – m.marksandspencer.com – and it should be required reading for anyone thinking about going mobile, as the stats are very encouraging. Since the site’s launch back in May the site has delivered some impressive results, outstripping initial targets.…