Tag: WPP

Martin Sorrell “apps still only touching the tip of the iceberg”

Businesses need to embrace mobile to succeed as the use of applications continues to boom, according to Martin Sorrell, chief executive of WPP. In a speech at Mobile World Congress 2011 Sir Martin Sorrell, CEO of advertising giant WPP, noted that the average Apple user has 60 applications across devices such as the iPhone, iPad…