The state of the 2009 handset market

The figures are in and the numbers have been totalled up, and the winners is – Mobile.  (shouldn’t that be the Liberals?-ED)

ABI have launched their totals for handsets delivered in 2009 and it’s a staggering figure. In 2009 global mobile handset shipments totalled approximately 1.15 billion , with enhanced phones and smartphones capturing approximately 81% of all handset shipments.

According to industry analyst Celia Bo, “In recent years the major technology and application trends in handset design have focused on 3G (and beyond) capabilities including web surfing, social networking, multimedia, connectivity, better cameras, VoIP, pico projectors and more.”

A spin off off of all these numbers and figures is we have a good idea of what the typical handset looked like in 2009, which is particularly handy if you’re designing strategies and websites for mobile users like us.

So here’s the results of ABI’s  “Current State of the Art” for mobile devices:

3.5G Models: The 3.5G handset category is the fastest-growing segment among all the models announced by vendors.  56% of handsets models in 2009 were 3.5G-ready devices, while the number of 2G and 2.5G models dropped in comparison.

GPS Handsets: The Global Positioning System (GPS) has secured a solid position in the automotive segment and is gaining traction in mobile phones, becoming a hot wireless connectivity application for smart phone designers and manufacturers. The penetration rate in new models reached 48% in 2009 compared to 29% in 2008.

Form Factors: In 2009, the bar form factor led the market, accounting for 51% of announced handset models, followed by slider handsets at 27%. After a long decline, clamshell handset models picked up 19% market share among announced models.

Operating Systems: Microsoft Windows Mobile still has the highest adoption rate among operating systems of newly launched models, with Symbian taking second place.

Handset Chipsets: The chipset is at the heart of a handset; it integrates multiple function blocks and aligns them to different operating system platforms. While Qualcomm’s Snapdragon, TI’s OMAP, Intel’s Atom and Nvidia’s Tegra are driving the markets for 3G and 3.5G technology, the development of 4th Generation LTE and WiMAX chipsets is primarily led by Altair Semiconductor, Wavesat, and Comsys Mobile, among others.

And of course what happened in 2009 is also a good indication of what’s going to happen in 2010.

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