The iPad may not have yet officially been launched in the UK, but that isn’t stopping the device from performing better for retailers than the iPhone, in fact 350% better.
Despite having not being released in the UK yet, an initial like-for-like comparison of conversion rates of visitors to buyers on UK takeaway website Just Eat has revealed that the iPad is going to be a much more effective online buying platform than the iPhone.
The Just Eat site, analysed the operating systems people use to order takeaway food through, and discovered that despite the fact that the Apple iPad has not yet been released in the UK; hundreds of owners are already using the device to order takeaway food online and its sales conversion rate is much higher than iPhone users.
The company’s statistics show that, on average, iPad sales conversions are running at 1 in 3, 34.9%, of browsers ordering, yet iPhone sales conversions are running at 7.64%. The iPod Touch browser to buyer conversion rate stands at 10.62%.
The iPhone accounts for ten times more traffic to the site than the Android operating system, Symbian Operating System or RIM’s BlackBerry browser, whilst twice as many people use the PlayStation 3 browser to access the website when compared to the Nintendo Wii.
Here are the top 13 mobile devices to the Just Eat website.
1. iPhone – 58.7%
2. Linux – 11.54%
3. iPod Touch – 7.64%
4. SymbianOS – 5.85%
5. Android – 5.85%
6. BlackBerry – 5.04%
7. Playstation 3 – 2.11%
8. Nintendo Wii – 0.98%
9. Sony – 0.81%
10. Samsung – 0.65%
11. iPad – 0.49%
12. Nokia – 0.16%
13. LG – 0.16%
So what can we take from these figures? Well not much but it does show that there are a hell of a lot of iPad users in the UK already and they’re all god dam hungry.
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