Debenhams iPhone app has boosted Debenhams sales by over £1 million in the last five months, and has prompted them to launch a new Android and Nokia app. Following the success of their iPhone app Debenhams has launched an app for Android and Nokia phones, making the retailer the first on the high street to…
American consumers are increasingly empowered by their mobile devices when it comes to researching products and finding the best prices, with three in ten using it in the 2010 Christmas shopping period, so says a GfK Roper Poll for SapientNitro published just before Christmas, The US survey found that Americans who own a “smart phone”…
IDC Retail Insights has released figures claiming that mobile shoppers will account for over 30% of all money spent over Christmas in the US. IDC’s survey revealed that the increase in mobile shopping will be down to the efforts of mobile shopping “warriors” (hyper-connected individuals) and mobile shopping “warrior wannabies” (moderately connected individuals). Between them…
A survey commissioned by AIME, IAB and IMRG shows that 41% of UK retail brands expect to have a transactional mobile site or application within the next year Too few retailers have a solid mobile presence today, however, 41% plan to have a transactional mobile site or application in place within the next year, according…
The iPad may not have yet officially been launched in the UK, but that isn’t stopping the device from performing better for retailers than the iPhone, in fact 350% better. Despite having not being released in the UK yet, an initial like-for-like comparison of conversion rates of visitors to buyers on UK takeaway website Just…
