Debenhams' million pound app
Following the success of their iPhone app Debenhams has launched an app for Android and Nokia phones, making the retailer the first on the high street to offer apps for the three key smartphones.
The Debenhams iPhone app was launched in October 2010, and has achieved 360,000 downloads and sales of nearly £1 million within five months of launch. Additionally after the launch of the iPhone app sales on Debenhams.com increased by 82.4%.
The star feature of the Android app is the ‘Barcode Scanner’, the first by a high street retailer. This acts as a virtual shopping assistant, using the phone’s camera to snap product barcodes, automatically checking pricing and reviews. The barcode scanner has proved a popular feature on the iPhone app, with customers using it over 90,000 times.
Harriet Williams, Head of Digital Development for Debenhams says, “Our iPhone app has already seen 2.4 million shopping sessions with 110,000 customers using the app more than five times.
“Launching on the Android and Nokia platforms opens Debenhams mobile shopping to another millions more customers, bridging the gap between the high street and Debenhams.com.
Williams adds, “The launch of the Android and Nokia apps also brings Debenhams to an expanded international audience. With shopping and delivery on the iPhone app proving popular as far away as the USA, Australia and New Zealand, time-poor consumers can now enjoy Debenhams directly from their mobile wherever and whenever they like”.