Hot on the heels of our iPad sales story of yesterday where analyst and managing director at Rodman & Renshaw Ashok Kumar predicted iPad shipments to more than double to 27 million units in 2011, we now get yet another analyst re-analysing their figures, and this time it’s slightly less, but it’s still a hell of a lot.
Bernstein Research analyst Toni Sacconaghi thinks Apple could sell as many as 25 million iPads in 2011.
“An analysis based on extrapolating sales trajectories of [the iPhone, iPod touch and all netbooks] suggests that Apple could sell a staggering 25 million iPads or more in FY 11,” claims Sacconaghi in a research note.
“We believe that current buyside expectations for FY 11 for the iPad are now at 20-25 million+ units, largely based on such an extrapolation.”
However, Bernstein Research is maintaining its own estimate for iPad sales next year at a more conservative 18 million units.
The figures of 18/20/25/27 million must be music to Apple and their shareholders ears. The basic price of an iPad in the US is $499 and the top price for a 3G 64Gb is $829 (£551), so assuming the average revenue is going to be somewhere in between ie $664 (£332) then the revenue from the iPad is going to be anything from $11.9 (£7.9) billion to a staggering $17.9 (£11.9) billion. Considering Apples’ 2009 revenue was $36.5 (£24.2 ) billion the iPad is going to represent almost a third of the businesses total revenue. If the analyst predictions for sales of the new iPhone and iPad come true then Apple’s revenue for 2010 will easily top $45 billion and could even take it’s revenues above those of Dell or even one of it’s largest rivals Nokia.