Apple’s figures for Q3 2010 (everything up to June 26 two days after the new iPhone 4 went on sale) show a dip in quarterly iPhone sales on Q2 but it’s a significant increase on Q3 sales for 2009. And despite Antenna-gate, Apple are bullish on their prospects for Q4 and are promising more new products.
During Q3 Apple sold 8.4 million iPhones (including over 1.7 million iPhone’s 4s), representing 61 percent unit growth over the year-ago quarter, and sales of iPhones could have been greater by at least 250K if they hadn’t ramped down iPhone 3 sales after the iPhone 4 announcement.
This quarter was also the first quarter for iPads, with total sales of over 3.27 million in just 12 weeks after it’s launch April 3.
“It was a phenomenal quarter that exceeded our expectations all around, including the most successful product launch in Apple’s history with iPhone 4,” said Steve Jobs, Apple’s CEO. “iPad is off to a terrific start, more people are buying Macs than ever before, and we have amazing new products still to come this year.”
Total sales for the quarter hit a record breaking £10.3 ($15.7) billion and net quarterly profit of £2.14 ($3.25) billion, compared to revenue of £6.4 ($9.73) billion and net quarterly profit of £1.2 ($1.83) billion in the previous year, with most of the sales (52%) generated internationally.
Revenue from iPhone handset sales, accessory sales and carrier payments was £3.51 ($5.33) billion during the quarter compared to £2.01 ($3.06) billion in the year-ago quarter, an increase of 74%. The sales value of iPhones alone was about £3.29 ($5) billion, which yields an average sale per phone (ASP) of about £392 ($595). The sales value of iPads alone was almost £1.38 ($2.1) billion, which yields an ASP of about £421 ($640)
Sales are expected to be even greater in Q4, “Looking ahead to the fourth fiscal quarter of 2010, we expect revenue of about £11.85 ($18) billion,” said Peter Oppenheimer, Apple’s CFO.
As usual Apple didn’t divulge sales for the iPod Touch, and while iPod sales were down to 9.4 million iPods, compared to 10.2 million in the year ago quarter. Sales of iPod Touch continued to be very strong with sales growing 48% year-over-year. However what they did say was there were now over 100 million iOS devices. So some simple math shows that there are 59.63 million iPhones up to the end of Q3 so there must be around 40.37 million iPod touches out there.
The iTunes store had another great quarter with revenue exceeding £658 ($1000) million and growing 25% year-over-year, with more than 225,000 apps available including more than 11,000 apps specifically for iPad.
Apple are quite taken aback by the iPad, and they’re selling every unit that they can make, and sales are going to get even higher as it launches in more countries this coming week. Tim Cook said “it is the fastest that that has happened in any product I know of, or have ever been involved with. So, I think it is extremely unique and extremely special. In terms of what the competition does, I don’t know what they will do and what they will try. It is no secret that everybody is trying to work on something to come out with it, but we are extremely happy with our competitive position, and the business model that we have.”
So the new products they mentioned?? The new iPod touch is definitely one of them, the other??? What do you think?[ad name=”Google Text half banner advert “]