Android’s share of the UK mobile contract market has grown from 3% in Q1 2010 to reach 13.2% in Q2 2010, GfK Retail and Technology’s latest figures have revealed. During this period, while contract market sales grew by less than 1%, sales of Android phones increased by a staggering 350%.
Phones with an advanced Operating System continue to grow in the contract market, reaching 66.7% in Q2 2010 compared to 55% in Q1 2010. Growth has been continuous since 2010 began and is expected to rise consistently throughout the rest of the year; GfK’s latest monthly data shows that in June 2010, phones with advanced OS represented 73.5% of the contract market.
“The figures suggest an increasing number of consumers are now asking for Android handsets by name,” commented GfK analyst Megan Baldock. “Operating Systems are no longer simply a by-product but a key selling point in their own right.”
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