Smartphones now 25% of US market

Android shows rapid growth as smartphone market grows to 25% in the US.

Smartphones are really taking off in the US where they now represent 25% of the US mobile market, up from 23% in the last quarter according to recent data from The Nielsen Company.

Not only are Smartphones growing they’re also predicted to overtake feature phones in the US market by the end of 2011.

While the iPhone has been the headline grabber over the last few years in the smartphone market, Google’s Android OS has shown the most significant expansion in market share among current subscribers. Android’s rise is even more noticeable among new smartphone subscribers in the last six months where Android has nosed past Apple’s iOS in the last quarter to grab a 27% share of those recent smartphone subscribers.

Among current subscribers thinking of switching devices, the iPhone remains the most desired phone, finding loyalty with nearly 90% of current iPhone users and enticing healthy slices of Android users (21%) and Blackberry owners (29%) to consider the move to Apple. Android’s loyalty among switchers (71%) outperforms Blackberry (42%) where half of its users could potentially chose an iPhone or an Android phone for their next device.

Elsewhere, figures from Canalys research, show that Google’s Android platform enjoyed stellar growth during the second quarter of the year, thanks to healthy support from the likes of Motorola HTC, Sony Ericsson, Samsung and others.

According to Canalys, Android smartphone shipments grew by 886% year-over-year.

“The latest release of our detailed and complete country-level smartphone shipment data for the second quarter of 2010 clearly reveals the impressive momentum Android is gaining in markets around the world,” said Canalys’ Chris Jones.

In comparison, Nokia grew its smartphone shipments by 41% during the same period, and BlackBerry maker Research In Motion grew by 41%. iPhone vendor Apple grew 61% annually, to attain a worldwide smartphone market share of 13%, according to Canalys.

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