New research from Nielsen shows young people around the world love their mobile phones, but they use them in vastly different ways. In China, the mobile internet reigns supreme. Seventy-three percent of Chinese mobile youth ages 15-24 reported using the mobile internet in the previous 30 days compared to 48% of US mobile youth and…
Tag: Nielsen
News
One in ten iPad users still not downloaded an app
Nielsen at the end of last week produced a survey of more than 5,000 consumers who already own a tablet computer, eReader, netbook, media/games player, or smartphone, and there’s some interesting reading. It seems that although the iPad is incredibly succesful there are still a few owners – nearly 1 in 10 – who just…
News
Android stengthens it’s position in the US smartphone market
Android now has first place in the US smartphone market, with both Apple and RIM fighting hard for second place. According to August data from Nielsen Company, Android is now the most popular operating system among people who bought a smartphone in the past six months, while Blackberry RIM and Apple iOS are in a…
News
Kindle owners are considerably richer than you
A survey of portable device ownership from Nielsen shows some extremes in the professions, pockets and ad proclivity of their owners. Nielsen has released a few of the findings from their new Connected Devices Playbook, a survey of more than 5,000 US consumers who already own a tablet computer, eReader, netbook, media player or smartphone.…
News
US mobile owners are downloading apps but not using them
A new extensive Pew Internet study on apps and their usage has come up with some stats that may worry developers out there. Yes, users are downloading apps, but relatively few users then subsequently use the apps. Which is oK if you’re planning on making revenues from a paid app, but disappointing if you’re planning…
Analysis, News
Everyone is downloading apps, but they aren’t searching
Smartphones – not just iPhones – are encouraging users to download apps if new figures from Nielsen are to be believed, however none of them appear to be using search to find them. A new Nielsen survey shows that as of June 2010, 59% of smartphone owners and nearly 9% of feature phone owners report…
News
Smartphones now 25% of US market
Android shows rapid growth as smartphone market grows to 25% in the US. Smartphones are really taking off in the US where they now represent 25% of the US mobile market, up from 23% in the last quarter according to recent data from The Nielsen Company. Not only are Smartphones growing they’re also predicted to…
News
Email is still the dominant activity for US mobile users
US consumers are still loyal to email on their phones despite the rise of social networking, and in fact email use actually increased rather than decreased over the last year. The research comes from a survey, entitled What Americans Do Online, and compares and contrasts PC and mobile behaviour, and the way US consumers spend…
Analysis, News
Can you hang on a minute I’m multitasking
Mobile’s are encouraging us all to multitask so says a new Nielsen/Yahoo survey on US surfing, watching and viewing behaviours, but advertising just isn’t stepping up to the mark. We’re multi-tasking a lot, the web is now a multi-channel world, with video, audio and text, links to Twitter, Facebook, etc and we’re all happy to…