Hold the Press Engine

The New York Times (NYT) Times rolls out a new form of printing press for the 21st Century, gone are the days of big metal presses, we’re now in the age of the app printing press in the form of the Press Engine.

If you’re a content driven site and you’re looking to get on to the iPad or iPhone, there are several ways you can do it. Build your own app, get someone to build the app for you, or you can use one of the many content engines to take your feed and create an iPhone app, it’s not the best solution but it’s quick, and it’s cheaper than building it yourself or getting someone else to build it for you.

The New York Times has launched the Press Engine, a technology and design solution that allows publishers and media organizations to deliver their content to the iPhone and iPad, and it’s due in the fourth quarter of 2010.

The first businesses to announce a deal with the NYT are The Telegraph Media Group and US publishers A.H. Belo Corporation. Additionally the NYT will use the engine to publish their own products including  the International Herald Tribune.

When the Press Engine is launched it will offer the following features:

  • partial off-line reading and the ability to save articles;
  • share functionality;
  • photo gallery, audio and video;
  • horizontal and vertical reading;
  • simple search; and
  • device-standard advertising units.

According to the NYT the business model for the Press Engine will be designed so that

“publishers control and own any advertising and subscription revenue on their applications. Clients will pay a one-time license fee and monthly maintenance; they will also have the ability to opt in to future upgrades.”

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