comScore has released data from latest July survey of key trends in the US mobile phone industry during the three month average period ending July 2010. The big change is the increase in the Smartphone market share for Android. It produced a staggering 5% growth for the quarter. Elsewhere not much changed, which is surprising as July was the first full month of the iPhone 4 and according to comScore Apple actually had a reduction in their smartphone market share.
The report ranks the leading mobile original equipment manufacturers (OEMs) and smartphone operating system (OS) platforms in the US according to their share of current mobile subscribers age 13 and older, and reviews the most popular activities and content accessed via the subscriber’s primary mobile phone. The July report found Samsung to be the top handset manufacturer overall with 23.1% market share, while RIM led among smartphone platforms with 39.9% market share.
OEM Market Share
For the 3 month average period ending in July, 234 million Americans ages 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 23.1% of U.S. mobile subscribers, up one percentage point from the preceding three month period. LG ranked second with 21.2% share, followed by Motorola (19.8% share), RIM (9.0% share, up 0.6 percentage points) and Nokia (7.8% share).
| Top Mobile OEMs 3 Month Avg. Ending Jul. 2010 vs. 3 Month Avg. Ending Apr. 2010 Total U.S. Mobile Subscribers Ages 13+ Source: comScore MobiLens |
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| Share (%) of Mobile Subscribers | |||
| Apr-10 | Jul-10 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Samsung | 22.1% | 23.1% | 1.0 |
| LG | 21.8% | 21.2% | -0.6 |
| Motorola | 21.6% | 19.8% | -1.8 |
| RIM | 8.4% | 9.0% | 0.6 |
| Nokia | 8.1% | 7.8% | -0.3 |
Smartphone Platform Market Share
53.4 million people in the US owned smartphones during the three months ending in July, up 11% from the corresponding April period. RIM was the leading mobile smartphone platform in the U.S. with 39.3% share of US smartphone subscribers, followed by Apple with 23.8% share. Google’s Android OS saw significant growth during the period, rising 5 percentage points to capture 17.0% of smartphone subscribers. Microsoft accounted for 11.8% of Smartphone subscribers, while Palm rounded out the top five with 4.9%. Despite losing share to Google Android, most smartphone platforms continue to gain subscribers as the smartphone market overall continues to grow.
| Top Smartphone Platforms 3 Month Avg. Ending Jul. 2010 vs. 3 Month Avg. Ending Apr. 2010 Total U.S. Smartphone Subscribers Ages 13+ Source: comScore MobiLens |
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| Share (%) of Smartphone Subscribers | |||
| Apr-10 | Jul-10 | Point Change | |
| Total Smartphone Subscribers | 100.0% | 100.0% | N/A |
| RIM | 41.1% | 39.3% | -1.8 |
| Apple | 25.1% | 23.8% | -1.3 |
| Android | 12.0% | 17.0% | 5.0 |
| Microsoft | 14.0% | 11.8% | -2.2 |
| Palm | 4.9% | 4.9% | 0.0 |
Mobile Content Usage
In July, 2 out of 3 US mobile subscribers used text messaging on their mobile device, up 1.4 percentage points versus the prior three month period, while browsers were used by 33.6% of US mobile subscribers (up 2.5 percentage points). Subscribers who used downloaded applications comprised 31.4% of the mobile audience, representing an increase of 1.6 percentage points from the previous period. Accessing of social networking sites or blogs increased 1.9 percentage points, representing 21.8% of mobile subscribers.
| Mobile Content Usage 3 Month Avg. Ending Jul. 2010 vs. 3 Month Avg. Ending Apr. 2010 Total U.S. Mobile Subscribers Ages 13+ Source: comScore MobiLens |
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| Share (%) of Mobile Subscribers | |||
| Apr-10 | Jul-10 | Point Change | |
| Total Mobile Subscribers | 100.0% | 100.0% | N/A |
| Sent text message to another phone | 64.6% | 66.0% | 1.4 |
| Used browser | 31.1% | 33.6% | 2.5 |
| Used downloaded apps | 29.8% | 31.4% | 1.6 |
| Played games | 22.4% | 22.3% | -0.1 |
| Accessed social networking site or blog | 19.9% | 21.8% | 1.9 |
| Listened to music on mobile phone | 13.8% | 14.5% | 0.7 |
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