The 100,000 Euro top prize at the Vodafone Mobile Clicks competition which awards the best mobile startup from Spain, the Netherlands, Portugal and the United Kingdom has this year gone to a Portugese startup, Cardmobili.
Fending off competition from 159 other entrants, Cardmobili won the top prize for its intuitive application that allows consumers and retailers to share the latest coupons and reward vouchers entirely via mobile handsets. Users can also pass on special offers directly to friends from their social networks. Once the app is downloaded, consumers can register all the loyalty cards they carry around in their wallet to receive vouchers and redeem rewards without waiting for a statement or update at the checkout.
Having launched Cardmobili in beta last year, the team has worked hard to take the number of retail partners from 200 to 1,500. Already successful in Portugal, North America and elsewhere in Europe, Cardmobili will invest the prize money in marketing to further awareness about the company, and encourage sign ups amongst consumers and retail partners.
Second place in the competition was awarded to the UK’s Roulette Cricket. Roulette Cricket, which describes itself as ‘the first of socialised second screen sporting games’ received the runner-up prize of €50,000. Roulette Cricket is the first app in the market of its kind, and the games can be played by yourself or as a group. Equally entertaining during or outside of the cricket season, the game offers play throughout the year covering tournaments that include Champions League, Test Matches and The Ashes, guaranteeing that there is at least one interactive game a day.