Mobile App World 2010 October 19-20

A date for you diary – Mobile App World 2010- 19-20 October 2010 – Vinopolis London

The core speaker programme for the Mobile App World 2010 conference, to be held on 19-20 October at
Vinopolis, has been launched and it looks a great line-up, and if you’re an agency you can bring your clients for free with it’s recession-busting two-for-the-price-of-one ticket promotion

The theme is ‘Delivering the Future of Apps’ and the two-day conference consists of sessions and workshops led by speakers from all parts of the mobile ecosystem.

Headlining the 2010 Mobile App World conference programme will be speakers from Palm, O2, Sponge, Ogilvy, M&C Satchi Mobile, Grapple, Fetch Media, GetJar and the BBC. The Keynote will be delivered by Ben Combee, Senior
Developer Relations from Palm.

The conference is aimed at marketers, and looks at monetising and recouping investment on app development. There will be plenty of agency case study presentations and dedicated sessions on brand building through applications, app promotion, mCommerce, maximising app ROI, content and next-generation technologies. Alongside this, free workshops will explore app strategy, cross-platform development, targeted marketing techniques, devices, app security and key tips on developing a killer app.

The conference programme will culminate in the inaugural Mobile App World  Awards which will recognise the best in app creation and strategies and the names behind them in the global app world.

To register and for more information on Mobile App World 2010 and the
Mobile App Awards, please visit

Speakers Include:
Christopher Dadd, Director GSMA
Edward Kershaw, VP Mobile Media EMEA, Nielsen Group
Patrick Hourihan, Head of UK Trade Research, Yahoo!
Andrew Smith, Sales Director EMEA, AdMob
Scott Seaborn, Group Head of Mobile Technologies, Ogilvy Group UK
James Hilton, M&C Saatchi Mobile
Christian Lindholm, Managing Partner, Fjord
Antony Ribot, CEO, Ribot
Dave Elchoness, CEO, TagWhat
Richard Hancock, CCO, Playphone
Mark Kirley, Applications Product Manager, INQ
Ben Combee, Senior Developer Relations Engineer, HP/Palm
Shaun Zelber, Founder & CTO, neXva
Doron Reuveni, CEO, uTest
Matt Johnston, VP of Marketing & Community, uTest
John Bush, Managing Partner, Envisage Engagement Management
Alex Meisl, Chairman, Sponge
Paul Berney, MD EMEA, MMA
Tim France-Massey, Former Head of Mobile Banking, RBS
Adam Fox, Lead Software Architect, Mubaloo
Gijs van Kersen, Head of Mobile & Convergence Marketing EMEA SP Marketing, Juniper Networks
Hugh Griffiths, Board Member, MMA
Nick Wiggin, Head of Advertising Strategy & Partnerships, Ericsson
Shaun Gregory, MD, O2
Mark Challinor, Director of Mobile, telegraphmediagroup
James Connelly, MD, Fetch Media
Brian Friedman, CEO, neXva
Jon Mew, Head of Mobile, IAB
Raam Thakrar, co-founder and CEO, Touchnote
Randeep Wilkhu, Senior Investment Manager, T-Ventures
James Connelly, MD, Fetch Media
Catherine Becker, Director, Fetch Media
Andrew McGrath, Director, Design and Usability, Orange Global
Jerry Kramskoy, Senior Technologist of Future Media, BBC
Alistair Crane, CEO, Grapple
David Fieldhouse, CEO, Lucidity Mobile
Oded Ran, Head of Consumer Marketing, Windows Phone UK, Microsoft
Kelvin Rowlette, President and General Manager, July Systems
Howard Scott, Digital Marketing Director, Sequence
Frédéric Thuard, Associate Director and Senior Consultant, Geniem
Ilja Laurs, CEO, Getjar
Anil Malhorta, SVP of Marketing and Co-Founder, Bango
Aaron Watkins, Co-founder, Appency
Katie Lips, CEO, Little World Gifts
Niall McKinney, CEO, utalkmarketing, com
Tiffany St. James, Director, Stimulation Ltd, Head of Comms, Rewired State
David Mann, Head of Innovation, DirectGov
Umar Akram, CEO, Mobile Weaver
Nick Black, Co-founder and Head of Products, CloudMade