Browser software company Opera has a launched what it calls a “revolutionary platform” for publishers who want to capitalise on the “untapped potential” of the 66.5 million Opera Mini users worldwide.
The Open Mobile Ad Exchange service, is a cloud-based offering that allows publishers, advertisers, and wireless operators to advertise on feature phones and smartphones running Opera Mini, and that of course includes the iPhone and it seems apps.
Features of the Open Mobile Ad Exchange include:
– Control over advertising monetisation via near-real-time reporting and analytics.
– Sophisticated campaign management, frequency control and targeting results.
According to Opera the Open Mobile Ad Exchange is “easy to implement” and the ads “reach a broad and diverse audience using Opera Mini or other browsers.” So this isn’t just for Opera Mini, although the “broad and diverse audience” may not go down too well with the advertising luddities who just want “iPhone” users or “ABC1’s in the South East.”
“We have spent the last ten years building a mobile browser that delivers a great user experience,” said Lars Boilesen, CEO, Opera Software. “Today marks a new chapter in our company, helping publishers, developers and mobile operators drive their mobile revenues by reaching out to and engaging a savvy global audience. Whether you want to monetize a free site or application or raise the visibility of your existing content, the Open Mobile Ad Exchange gives you a single point of access and control.”
For more details visit http://www.opera.com/openmobileadexchange