Keep taking the Tablets


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Dixons Advent Vega mass-market tablet

High Street retailer Dixons have launched two own-brand tablets aimed at the mass market.

Dixons has announced it will be selling two own-brand tablets, priced at pocket money prices. The tablets launched under the Dixons Advent brand name, include the cheap as chips Advent Vega, a 7″ Android tablet, and the more expensive – but still cheap compared to the Samsung and Apple tablets – Advent Amico, a 10.1 inch Android device.

The 15mm thick Advent Amico, will be priced at £129.99, and uses Android 2.1 with a 7” touch screen and WiFi. Dixons are selling the Amico as a device that it describes as, “great for downloading quality videos, games and music to enjoy anywhere. With the addition of a camera it offers customers fantastic value for money as an entry level tablet.”

The larger and more expensive Advent Vega, will retail at £249.99, uses Android 2.2, has a capacitive multi-touch 10.1” screen and an nVidia Tegra 2 dual core 1GHz processor. Dixons describe it as “one of the fastest tablets on the market, perfect for high quality video and sound playback and indeed more powerful than many netbooks.”

The Vega comes with a 4Gb SD memory card as standard, has up to 10 hours continued use, is only 14mm thick, and has a 1.3 megapixel camera and WiFi capability.

Jeremy Fennell, Category Director at Dixons Retail said; “We expect tablets to take the computing market by storm and become one of the most popular gifts this Christmas.”

Currys and PC World will have the tablets in its stores from 1 November.

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